Scott Swenson’s involvement with the Men Wear Pink campaign began nearly a decade ago when he was approached by the American Cancer Society (ACS) to become an ambassador for what was then called their Real Men Wear Pink initiative. At the time, Scott, surrounded by the women in his life—three daughters, a wife, and four sisters—recognized the statistical likelihood that breast cancer could affect his family directly. Motivated by this personal connection and the disease’s broader impact, he embraced the role with a commitment to make a substantial difference.